Supporting small charitable organisations to amplify their impact

We work with a range of businesses, stakeholders and individuals, partnering them with small, innovative non-profits to deliver positive social impact.

£ Donated in 2023

£ Donated since 2011

Causes Supported

Race Ready

Free medical advice for runners

Spurn Nature Reserve

Habitat conservation, restoration, and education.

Walking 4 Hope

Providing solace and support during challanging times

Outkast Panda Crew

Improving the lives of young adults.

Reef World

Helping to protect coral and marine environments.

Sailors' Children's Society

Dedicated to supporting children of seafarers

Donated in 2023

Donated since 2011

Causes Supported

Empowering Small Non-profits

Thousands of innovative local charities and non-profit organisations make a huge difference to society, yet many need help securing the funding and support they need to deliver the impact they are capable of.

With over a decade of harnessing the power of business to be a force for good, we make it easy for a company to find and fund small charities and not-for-profits in a meaningful way by delivering flexible charitable giving programmes that create personal connections, engage employees in decision making and empower small non-profit leaders.

Some of the good causes we have supported

Empowering Small Non-profits

Our experience of working closely with small charitable organisations has highlighted that despite making a significant impact on the world around them, there is a funding gap that can be difficult for them to bridge as they take their next steps to growth.

Our range of support packages target unrestricted funding at small organisations, but we also make sure that we are helpful to work with, keeping things as simple, easy and supportive as possible for funding applicants who are often working alongside their day-job, in a voluntary role, or new to funding applications.

More Meaningful Giving

We partner with businesses who have a genuine desire to make a difference to people, planet, and their communities. Our tailored charitable giving programmes accommodate different needs and budgets, and we tailor our packages to deliver our partners’ unique charitable objectives.

Our Business Partners

Latest

impacts at home and abroad

Feed the Birds

Social isolation and loneliness can severely impact wellbeing, especially for older or housebound individuals. Cut off from social connection and the natural world, many experience declining health and mental wellbeing. Feed the Birds offers a simple but powerful response — volunteers visit each week to top up bird feeders and offer a friendly chat, reconnecting people with both nature and companionship.
A picture of the River Thames from Friends of the Thames

Friends of the Thames

Friends of the Thames is a charity restoring the River Thames through community action, science, and collaboration. They believe a clean, thriving river is a public right, and that the Thames is a living system, cultural icon, and shared responsibility. Their work reconnects communities with the river, builds a River Guardians network, raises awareness of the freshwater biodiversity crisis, and drives grassroots action - while advocating for lasting legal protections for the Thames.

Wild Rangers

Based in South East London, Wild Rangers connects people of all ages to nature through creative, hands-on experiences. With a strong local presence and deep community roots, their work is transforming forgotten green spaces into thriving places for wildlife and wellbeing. From outdoor learning sessions to ambitious environmental regeneration, Wild Rangers is inspiring a new generation of nature stewards while laying the groundwork for London’s first Urban National Park.

Let’s Do Veterans Support

Let’s Do Veterans Support & Rehabilitation is a small charity based in County Down, Northern Ireland. Founded by veterans, for veterans, it supports ex-members of the Armed Forces and emergency services as they recover from injury, trauma, and isolation. Through outdoor experiences, fishing retreats and community-based activities, Let’s Do provides a lifeline for individuals navigating physical and emotional recovery - helping them reconnect with others and rebuild their lives.

Sudden Sam

Based in the Liverpool City Region, Sudden Sam is a community-rooted charity offering emotional, financial, and practical support to families affected by sudden death. Born from personal tragedy, the charity is now a beacon of hope and healing, helping others navigate the complex aftermath of loss. By combining therapy, advocacy, and public awareness, Sudden Sam ensures that no family has to face sudden bereavement alone.
Image of paper doll chain on light orange background

DSD Families

DSD Families is a national charity supporting children and families affected by Differences of Sex Development - a group of rare conditions where a person’s chromosomes, reproductive organs, or hormone levels develop differently from typical patterns. In the UK, a baby is born with a DSD condition every three days. The charity offers expert resources and peer support to help reduce isolation and improve confidence for those affected.

The Brick

Across the UK, rising levels of poverty, homelessness and hardship are placing growing pressure on frontline services. Charities like The Brick are stepping in to meet these challenges with practical, community-based support. Based in Wigan, they offer help to people experiencing homelessness, financial crisis or trauma.

HER Breast Friends

HER Breast Friends has been supporting people affected by breast cancer since 2005, offering practical help, emotional support, and uplifting activities that bring people together
Yorkshire’s Brain Tumour Charity

Yorkshire’s Brain Tumour Charity

Founded in memory of Andrea Key, Yorkshire’s Brain Tumour Charity (YBTC) has spent over two decades providing expert, compassionate support to people across Yorkshire affected by brain tumours. Through peer networks, wellbeing events, and financial help, they’re there for families when it matters most. YBTC also funds ground-breaking research in Yorkshire, helping to address one of the most underfunded and devastating cancers in the UK today.
A pair of baby bunnies looking tired after being rescued by Brinsley Animal Rescue

Brinsley Animal Rescue

Brinsley Animal Rescue is a passionate, volunteer-led charity in Nottinghamshire that offers a lifeline to neglected, injured, and unwanted animals. From ex-farm animals and abandoned pets to injured wildlife, they provide specialist care, rehabilitation, and safe sanctuary. Every animal receives compassion and a second chance, thanks to the team's tireless efforts and support from their community of animal lovers and advocates.

Feed the Birds

Social isolation and loneliness can severely impact wellbeing, especially for older or housebound individuals. Cut off from social connection and the natural world, many experience declining health and mental wellbeing. Feed the Birds offers a simple but powerful response — volunteers visit each week to top up bird feeders and offer a friendly chat, reconnecting people with both nature and companionship.
A picture of the River Thames from Friends of the Thames

Friends of the Thames

Friends of the Thames is a charity restoring the River Thames through community action, science, and collaboration. They believe a clean, thriving river is a public right, and that the Thames is a living system, cultural icon, and shared responsibility. Their work reconnects communities with the river, builds a River Guardians network, raises awareness of the freshwater biodiversity crisis, and drives grassroots action - while advocating for lasting legal protections for the Thames.

Wild Rangers

Based in South East London, Wild Rangers connects people of all ages to nature through creative, hands-on experiences. With a strong local presence and deep community roots, their work is transforming forgotten green spaces into thriving places for wildlife and wellbeing. From outdoor learning sessions to ambitious environmental regeneration, Wild Rangers is inspiring a new generation of nature stewards while laying the groundwork for London’s first Urban National Park.

Let’s Do Veterans Support

Let’s Do Veterans Support & Rehabilitation is a small charity based in County Down, Northern Ireland. Founded by veterans, for veterans, it supports ex-members of the Armed Forces and emergency services as they recover from injury, trauma, and isolation. Through outdoor experiences, fishing retreats and community-based activities, Let’s Do provides a lifeline for individuals navigating physical and emotional recovery - helping them reconnect with others and rebuild their lives.

Sudden Sam

Based in the Liverpool City Region, Sudden Sam is a community-rooted charity offering emotional, financial, and practical support to families affected by sudden death. Born from personal tragedy, the charity is now a beacon of hope and healing, helping others navigate the complex aftermath of loss. By combining therapy, advocacy, and public awareness, Sudden Sam ensures that no family has to face sudden bereavement alone.
Image of paper doll chain on light orange background

DSD Families

DSD Families is a national charity supporting children and families affected by Differences of Sex Development - a group of rare conditions where a person’s chromosomes, reproductive organs, or hormone levels develop differently from typical patterns. In the UK, a baby is born with a DSD condition every three days. The charity offers expert resources and peer support to help reduce isolation and improve confidence for those affected.

The Brick

Across the UK, rising levels of poverty, homelessness and hardship are placing growing pressure on frontline services. Charities like The Brick are stepping in to meet these challenges with practical, community-based support. Based in Wigan, they offer help to people experiencing homelessness, financial crisis or trauma.

HER Breast Friends

HER Breast Friends has been supporting people affected by breast cancer since 2005, offering practical help, emotional support, and uplifting activities that bring people together
Yorkshire’s Brain Tumour Charity

Yorkshire’s Brain Tumour Charity

Founded in memory of Andrea Key, Yorkshire’s Brain Tumour Charity (YBTC) has spent over two decades providing expert, compassionate support to people across Yorkshire affected by brain tumours. Through peer networks, wellbeing events, and financial help, they’re there for families when it matters most. YBTC also funds ground-breaking research in Yorkshire, helping to address one of the most underfunded and devastating cancers in the UK today.
A pair of baby bunnies looking tired after being rescued by Brinsley Animal Rescue

Brinsley Animal Rescue

Brinsley Animal Rescue is a passionate, volunteer-led charity in Nottinghamshire that offers a lifeline to neglected, injured, and unwanted animals. From ex-farm animals and abandoned pets to injured wildlife, they provide specialist care, rehabilitation, and safe sanctuary. Every animal receives compassion and a second chance, thanks to the team's tireless efforts and support from their community of animal lovers and advocates.

Grants for Good Awards Another £15,000 to Grassroots Charities

Discover the latest winners of the Grants for Good programme, awarding £15,000 in small charity grants to grassroots organisations making a difference

Grants for Good Awards Another £15,000 to Grassroots Charities

Discover the latest winners of the Grants for Good programme, awarding £15,000 in small charity grants to grassroots organisations making a difference
charity bid writing tips from the Matthew Good Foundation

Charity Bid Writing Tips: What Makes a Standout Application

Kirsty Clark, Executive Director of the Matthew Good Foundation, shares insider tips on what makes a standout application for the Grants for Good programme – from telling your story with clarity to showing real impact. Whether you're new to charity bid writing or refining your approach, this article offers practical, honest advice from a funder who reads hundreds of applications a year.
Adam Walsh presents a £5000 Cheque to Josephine Hall, Harriet Lawson, and service users receiving bereavement support in Yorkshire from Talking About Loss

Talking About Loss: Charity Receives £5,000 from the John Good Group

A charity dedicated to supporting those grieving across East Yorkshire, has been awarded a £5,000 grant from the John Good Group’s Grants for Good programme, after employees voted for their favourite causes to receive a grant. The funding will primarily support the expansion of their men’s mental health group, enabling it to offer twice-monthly sessions. This support ensures the charity can continue its important work, reaching new locations and providing more bereavement support Yorkshire-wide.
A collage of images reflecting the Minorfern Foundations activities over 2024. Photos include a number of cheque handovers for £4,000 with various employees of SDL Minorfern and many charity service users

Minorfern Foundation closes first year with £40,000 granted to local charities

The Minorfern Foundation has wrapped up its first year of charitable giving with a total of £40,000 awarded to small charities across Derbyshire, Nottinghamshire, Staffordshire and Yorkshire. With the final two grants recently paid out, the Foundation has completed a successful inaugural round focused on grassroots organisations making a tangible difference in their communities.
John Good Group and Matthew Good Foundation picking up the Corporate Foundation Award.

Matthew Good Foundation Wins Best Corporate Foundation at the Third Sector Business Charity Awards!

We are thrilled to announce that the Matthew Good Foundation has won the Corporate Foundation Award at the prestigious Third Sector Business Charity Awards. This accolade is a remarkable achievement for both the John Good Group and the Matthew Good Foundation, which triumphed over some of the UK’s biggest corporate names.
Tracy Keenan-Smith Matthew Good Foundation

We’re Growing! Meet Tracy, Our New Administration Assistant

We’re delighted to welcome Tracy Keenan-Smith to the Matthew Good Foundation team in the new part-time role of Administration Assistant. Tracy brings with her a wealth of experience working for our Founder, the John Good Group and a deep-rooted passion for charitable work, making her an invaluable addition as we continue to grow our impact in the non-profit sector.

Life-Saving Support and Homelessness Solutions: Minorfern Foundation’s Latest Grants

Two remarkable charities making a difference in their communities have each received a £4,000 grant from the Minorfern Foundation: Dronfield First Responders and Howarth Foundation. These organisations provide life-saving medical support and pathways out of homelessness, and the foundation is proud to help sustain their impactful work.

Grants for Good Kicks Off 2025 with £15,000 Community Funding

Discover the latest winners of the Grants for Good programme, awarding £15,000 in small charity grants to grassroots organisations making a difference
Business Charity Awards - Corporate Foundation 2025

We are Finalists at the Business Charity Awards!

At the John Good Group and Matthew Good Foundation, we’re over the moon to have been shortlisted for the Corporate Foundation Award at the Business Charity Awards for our innovative approach to corporate philanthropy, alongside a prestigious list of other charities and businesses.
4 women chat happily indoors at the wellbeing hub menopause café

Humber Wellbeing Hub Seeks Supporters to Expand Services

Humber Wellbeing Hub is calling for more community support to continue its vital mental health services in Hull. A new film by the Matthew Good Foundation highlights the hub’s impact, encouraging more people to seek help, volunteer, and get involved. Watch the film and learn how you can support.