In 2023 the Foundation funded the launch of a non-profit start-up that is very special to us.

The Foundation was the idea of Tim Good and Matthew Good, both sixth generation custodians of their family business – the John Good Group. Tragically, while creating the Foundation, Matthew passed away suddenly while taking part in the Humber Half Marathon to raise money for charity.

Matthew was a fit and healthy young man, accustomed to strenuous sports, and it was a huge shock to learn that his death was not related to any unknown underlying condition.

Learning that this was not uncommon, and many runners die each year around the world whilst taking part in endurance events, we began our first project to promote safety and best practice in race medicine and hopefully, as a result, reduce the number of deaths in perfectly healthy adults.

Since 2011 the Foundation has funded research projects, and helped to create and fund the International Institute of Race Medicine (IIRM), which later joined with World Athletics Health & Science Department to form the World Academy for Endurance Medicine.

In a bid to get more information directly into the hands of runners, in partnership with the World Academy for Endurance Medicine, we have helped found a new non-profit – Race Ready Run CIC – which has developed a free to use app.

The Race Ready app will raise awareness of medical issues that can affect runners both during training and racing, and provide recommendations to keep runners safe based on the latest research, featuring gamified content covering medical, performance and nutrition topics.

The content is written by Dr Amy Boalch, doctor and running coach, and reviewed by Professor Rob Galloway, Dr Paulo Emilio and Professor Courtney Kipps.