Grants for Good

Supporting small organisations.

Grants for Good is funded by the John Good Group and is designed to direct funding only to small and growing local charities, voluntary groups or social enterprises that are making a big impact on communities, people or the environment. To be eligible, applicants must:

  • Be a local community group, charity, voluntary group or social enterprise that has a positive impact on communities, people or the environment.
  • Have an average income of less than £50,000 in the last 12 months.
  • Have a bank account in the organisation’s name.
An easy applications process.

We appreciate that it can be really hard work and a steep learning curve when you are starting out a new charity or project. A funder that is right for you can often be difficult to find and manage due to demanding applications processes and inflexible funding restrictions.

This programme, funded by the John Good Group, offers unrestricted funds that you can use for any of your organisation’s costs, including core running costs, and our applications process is a short and as simple as possible, which is great for those looking to make their first steps into applying for their first funding opportunity. We do get a lot of applications though – so please read though our advice section – which will help you give your application the best chance of being shortlisted.

How it works

The Grants for Good Fund awards £60,000 of funding annually between twenty charitable organisations. The applications cycle runs quarterly, meaning every three months, we will share £15,000 between five shortlisted projects.

Shortlisted projects will receive one of the following amounts, dependant on the result of John Good Group’s employee vote:

Adam Walsh, CEO of the John Good Group (right) and Michelle Taft, Executive Director of the Matthew Good Foundation (left) meet and chat with a member (middle) at Men in Sheds Hull










4th & 5th



When is it awarded?

Charities and organisations are welcome to apply all year around – and your application will be considered in the next funding round. Our annual cycle always looks like this:

16 December – 15 March
Applications for funding awarded in May

16 March – 15 June
Applications for funding awarded in August

16 June – 15 September
Applications for funding awarded in November

16 September – 15 December
Applications for funding awarded in February

Please note – we receive a lot of applications, and it can take our small team a long time to process these, so we cannot commit to a specific date the funding will be awarded, but we aim to do this within three months of the deadline for each round.

Step 1:  Longlisting

At the end of each applications window, the Grants for Good panel process applications into a longlist. Longlisted organisations will be contacted for the next stage of the process.

At this stage we get to know your organisation a little better by approaching your named referee for a reference, holding a very informal, short meeting with you (usually by video call) to discuss your project further, and conducting our due diligence checks.

Step 2: Shortlisting

The panel will decide on the final five projects to receive a share of £15,000. At this point we will let you know you have successfully made the shortlist and will be awarded an amount between £2,000 and £5,000.

If you did not make our shortlist – we will email you to let you know. You will not need to re-apply, as your application will still be considered in future rounds. However, you may apply again later if your project requirements change, and you are still eligible.

Step 3: Member Voting

We will use all the information we have gathered on your project to build a feature page on our website (which we will send to you for approval), which will be shared with employees of the John Good Group who will then vote for their favourite. Voting takes place internally at the John Good Group and the results will not be visible until the end of the vote.

Step 4: Results

As soon as the vote closes, we will let you know the outcome of the vote and transfer your funding award. The Foundation and the John Good Group will also announce the shortlist and winners on their public platforms.

Step 5: After the results

After the results have been announced – your project page will remain on the Grants for Good section of our website. We will contact you a few times in the years following your funding award to check on the progress and impact your project is making. This helps us measure the impact of our funding, and we also love to help you to share any good news from your organisation.

Making the most of your application

Whilst applying is a quick and easy process – you will still need to make your application stand out amongst the many applications we receive for every round. Here are some tips from us for how you can make your application shine:

Demonstrate innovation

We know that the emerging needs of a community begin to be addressed by grassroots initiatives like yours, the people who are close to the issue and know how to help. A project that is being proactive in finding new and innovative ways to solve problems is more likely to stand out and be shortlisted.

Prove scalability

One of the major reasons we target funding at small charities is because of the potential they have to grow their impact. We are as excited about your big aims as you are, and we want to help you get started on that path. Tell us what your aims are and prove to us that there is a need for your charity to grow, and that will help push you up the shortlist.

Show strong leadership

Don’t be afraid to tell us exactly why you personally are going to make a success of your project. Maybe you have a deep personal reason for starting out this project, or maybe you have a wealth of experience that makes you very effective at what you are doing. Whatever it is, don’t be shy, let us know. When we can see the leadership of an organisation is highly effective, your application is more likely to be shortlisted.

Tell a compelling story

The reasons behind forming a small charity are often based on very authentic personal experiences. Do not underestimate the power of your own story. When we can see the genuine reasons a charity began and how things have developed from that to where you are now, we can see how powerful your cause is and you are more likely to get shortlisted.

Highlight the impact

Many funders will ask for a lot of detail about impact in their application processes. The reason for this is that they have to prove the return they get on their investment. Whilst complicated impact statistics are not required for Grants for Good – the more clearly we can see what the outcomes will be from receiving the grant, the more likely your project is to be shortlisted. Be as specific as you can, and try to give actual amounts that relate to the funding amounts we award (£2,000 – £5,000). For example, if helping one person might cost £100, you could help 20 people with our smallest grant or 50 with our largest.

Ready to apply?

Please click the button to head over to our online application form! Applications cannot be saved and returned to later – so please make sure you are ready to complete it in one go. You will be sent a copy of your application, and any updates using the email address you give us.

Grants for Good Projects

Reel Creative

This digital education charity empowers children in Hull from diverse backgrounds by unlocking their creativity and digital fluency. Their mission is to promote technological literacy for all local children, bridging the gap for those who may not have had such opportunities before. Through carefully curated experiences, Reel Creative sparks

Fathoms Free

Fathoms Free is dedicated to safeguarding marine wildlife and the environment in Cornwall by removing abandoned fishing gear and other marine debris. Known as Ghost Fishing Gear, this lost equipment endangers marine life through entanglement, and negatively affects marine ecosystems and food chains when it breaks down into microplastics.

Stand Tall Strength and Wellbeing

Stand Tall was founded by experienced healthcare professionals from Wales, and is their idea for tackling the gap in provision that leads to men being three times more likely to take their own life. The organisation offers an 8-week strength and wellbeing course specifically designed for men's mental health.

Working Wardrobe

Working Wardrobe aids individuals seeking employment. Set up after the covid pandemic highlighted the prevalence of clothing poverty, their four hubs in South Wales provide quality workwear and interview attire to boost confidence and help people into careers. Also, by collaborating with community partners they repurpose any clothing donations

City of Hull Street Angels

This team of volunteers are on hand to help the most vulnerable in Hull's busy areas every weekend from 9 pm until 3am. The team of 26 volunteers have saved lives by being there to respond to situations quickly, carrying equipment such as foil blankets and phone power banks,


Lab7even helps young people aged between 13-20 from disadvantaged backgrounds in the Cardiff area, particularly those from minorities or those who are at risk of criminal exploitation, by running weekly music sessions with mentors, funding studio time, providing musical equipment, and facilitating trips and events. They break down the

Care Across Communities

On a mission to build a fairer world, this UK based charity founded in 2021 is fundraising for poverty alleviation, water and sanitation, health, education and empowerment of women in developing countries. Their latest project is focussed on helping the school children of tea-workers in Bangladesh to escape the

Humber Wellbeing Hub

First opened in 2021 in response to a growing number of tragedies at the Humer Bridge, this wellbeing hub situated at the peaceful Humber Bridge Country Park provides emotional wellbeing support to the whole community, from those looking to have a cuppa and a chat, those looking for

The Food Forest Project

The Food Forest Project is an intersectional environmental charity seeking to tackle issues such as food poverty, habitat & biodiversity loss, access to safe green space, carbon sequestration, and soil health. Working with local landowners, and local communities in Somerset, the Food Forest Project designs and builds free, community

Hedgerow Heroes

This project, from CPRE Avon and Bristol aims to rebuild, restore, and protect hedgerows in the West of England, whilst training local residents and authorities in traditional and more sustainable hedge management practice. This restoration of wildlife habitats is not just great for wildlife and the environment, but also


Projects that apply for Grants for Good are always unique projects with their own set of circumstances – so we know you will probably have some questions! We’ve tried to answer the questions we get most often below, but if you still don’t have your answer, please email us on

Have you received my application?

You should receive an automated email after submitting your application, confirming that your application has been recorded in our system. Please make sure you check your junk folder before getting in touch. If for any reason you did not receive the email, please email us letting us know when you applied and we will let you know if we received your application.

Can I get a copy of my application?

A copy of your application will be sent to you in your automatic confirmation email.

What is the result of my application?

We will email all applicants to let them know the result of your application. We aim to do this within two months of each deadline – but it can sometimes take our small team a little longer. Please make sure you have checked which funding round your application has gone into and when results are predicted by reading the “when is it awarded” section above.

Can I apply again if unsuccessful?

We receive hundreds of applications in each round, and many fantastic projects don’t make our shortlist. However, all applications from eligible organisations will remain in our applications pool and may be shortlisted on a future round, so you do not need to reapply. The only time we recommend reapplying is if the needs of your project change significantly and you would like us to consider your application with the new information.

Does my organisation have to be a registered charity?

Whilst it is really helpful to be a registered charity, we know that organisations like yours are at the start of their journey or may not be in a position to register. Unregistered organisations are very welcome to apply so long as they meet all our criteria. You must also have a bank account in the name of your organisation as we cannot provide funds to personal accounts.

Are CICs eligible?

Yes, Community Interest Companies are welcome to apply for Grants for Good.

Do you make grants to individuals?

Sorry, we do not make grants to individuals. Your application must be on behalf of a community group, organisation or charity.

Do you make grants to sports clubs?

We do not accept applications from private or amateur sports clubs, unless they meet one of the following criteria:

  • The club helps those who may otherwise be excluded from mainstream sport due to cost, disability, lack of resource etc.
  • The project the club is applying for extends the offering of the sports club to offer additional facilities that are for the wider benefit of the local community or environment
Do I need a bank account?

Yes, you must have a bank account in the name of your organisation. We cannot provide funds to personal accounts.

Is there any type of organisation that is not eligible?

Grants for Good does not grant funds to:

  • Individuals
  • Activities promoting political or religious beliefs.
  • Sponsorship / fundraising events
  • Amateur or private sports clubs
  • Organisations with an income of more than £50,000 in the last 12 months
Do you support projects outside of the UK?

Yes, we actively encourage applications for UK registered charities that mare making a difference to people and planet with overseas operations.

How can I increase my chances of being shortlisted?

Firstly, make sure you have read all our eligibility criteria and can provide the evidence required. Secondly, read our “make the most of your application” section for tips on how to make your application stand out. Finally, you may wish to look at some of our previous shortlisted organisations to get an idea of what a successful project looks like.