Helping businesses direct funds more meaningfully to small, local, high-impact non-profits.
What’s in it for
non-profits?
There are tens of thousands of small and local charities and non-profits in the UK, often formed at grassroots level as a result of their leadership’s experience or expertise, who are able to make a big impact with a small amount of funding. However, they can struggle to attract the funding they need to grow their impact as they grapple with grants that involve complicated applications processes or restrictive funding pots.
Often making their first steps into funding applications – non-profits are offered a simple, informal and friendly process that helps them to get their message in front of funders who really care about the impact they are making and are proud to support them in their goals by offering unrestricted funding.
What’s in it for businesses?
All of our Amplify Funding Programmes are funded by our partner businesses.
An increasing number of businesses want to be involved in making a meaningful difference in their local communities, and they want to empower their employees in the process. But doing so alongside the day-to-day running of a business can be logistically difficult
We put the hard work into finding and selecting the kinds of non-profits businesses are interested in supporting, by doing the necessary due diligence, communicating with their employees and their leadership to engage them in the decision-making process whilst using a minimum of their time and resources.
If you are a business currently looking for more meaningful ways to give to charity, please head to our Business page to find out more about how we could help you!
Programmes currently taking applications
John Good Group: Grants for Good
The Grants for Good Fund awards £60,000 of funding annually between twenty charitable organisations. The applications cycle runs quarterly, meaning every three months, we will share £15,000 between five shortlisted projects.
Watch this space for more programmes coming soon!
Here are some of the latest projects to benefit from one of our Amplify Funding Programmes:
South Yorkshire Charity Mentors (SYCM) provides free, tailored mentoring to leaders of small charities, helping them strengthen their strategic direction and operations. With a network of 41 mentors from diverse sectors, SYCM has supported 60 leaders since its pilot programme, delivering £66,000 worth of free mentoring. After a successful pilot, SYCM became a registered charity in 2023, offering support that transforms organisations, enabling them to thrive and better serve their communities.
The Thousand Year Trust is committed to restoring the UK’s Atlantic temperate rainforests, which once covered 20% of the British Isles but now occupy less than 1% of their original extent. Starting at Cabilla in Cornwall, the charity is part of a wider movement to increase rainforest coverage, addressing climate change, biodiversity loss, and habitat restoration. The Trust also promotes the mental and physical health benefits of nature-based therapies.
Loneliness and social isolation significantly impact the elderly and vulnerable, especially those housebound due to illness or age. These individuals often lose connection with their communities and nature, contributing to declining health and mental well-being. Feed the Birds combats this by having volunteers visit clients weekly to refill bird feeders, providing companionship and reconnecting them with nature. This simple yet effective model has supported over 200 clients so far, reducing isolation and improving health outcomes.
Halifax Wheelchair Rugby League Club, established in 2005, is a leading UK wheelchair rugby league team with a history of multiple titles. Founded by Malcolm Kielty MBE, the club champions inclusivity and disability sport, offering competitive play and community outreach. Based at Calderdale College, it runs school programs that unite children, both with and without disabilities. The club thrives on the dedication of local volunteers who support its ongoing activities and development efforts.
The Bethel Trust Port Talbot, founded in 2014, is a charity dedicated to alleviating poverty in one of Wales’ most deprived areas. Its Bethel Baby Bank provides essential items such as formula, nappies, and clothing to families in need, focusing on marginalised groups and domestic violence survivors. Beyond material aid, it offers a supportive environment where parents can connect, receive emotional support, and access referrals to partner organisations.
Fairplay supports children and young people with disabilities and additional needs, and their families, across North Derbyshire. Operating from a purpose-built centre in Chesterfield with 1.6 acres of garden space, Fairplay offers services like play schemes, youth clubs, activity days, and family trips. With a team of 80 staff, they currently support over 400 families, providing both respite and opportunities for children to develop life skills through flexible, child-centred care.
South Yorkshire Charity Mentors (SYCM) provides free, tailored mentoring to leaders of small charities, helping them strengthen their strategic direction and operations. With a network of 41 mentors from diverse sectors, SYCM has supported 60 leaders since its pilot programme, delivering £66,000 worth of free mentoring. After a successful pilot, SYCM became a registered charity in 2023, offering support that transforms organisations, enabling them to thrive and better serve their communities.
The Thousand Year Trust is committed to restoring the UK’s Atlantic temperate rainforests, which once covered 20% of the British Isles but now occupy less than 1% of their original extent. Starting at Cabilla in Cornwall, the charity is part of a wider movement to increase rainforest coverage, addressing climate change, biodiversity loss, and habitat restoration. The Trust also promotes the mental and physical health benefits of nature-based therapies.
Loneliness and social isolation significantly impact the elderly and vulnerable, especially those housebound due to illness or age. These individuals often lose connection with their communities and nature, contributing to declining health and mental well-being. Feed the Birds combats this by having volunteers visit clients weekly to refill bird feeders, providing companionship and reconnecting them with nature. This simple yet effective model has supported over 200 clients so far, reducing isolation and improving health outcomes.
Halifax Wheelchair Rugby League Club, established in 2005, is a leading UK wheelchair rugby league team with a history of multiple titles. Founded by Malcolm Kielty MBE, the club champions inclusivity and disability sport, offering competitive play and community outreach. Based at Calderdale College, it runs school programs that unite children, both with and without disabilities. The club thrives on the dedication of local volunteers who support its ongoing activities and development efforts.
The Bethel Trust Port Talbot, founded in 2014, is a charity dedicated to alleviating poverty in one of Wales’ most deprived areas. Its Bethel Baby Bank provides essential items such as formula, nappies, and clothing to families in need, focusing on marginalised groups and domestic violence survivors. Beyond material aid, it offers a supportive environment where parents can connect, receive emotional support, and access referrals to partner organisations.
So encouraging to know that people believed in our cause
“This is amazing, thank you so so much! Making the shortlist means everything to me. Since I lost my brother just a few months ago, I have put absolutely everything into this project to ensure no other siblings wake up and feel how I feel when I open my eyes each morning. By being shortlisted to receive funding from the Matthew Good Foundation, I feel like my hard work has been worth it, and I’m so grateful to be considered.
Thank you for believing in me.“