Helping businesses direct funds more meaningfully to small, local, high-impact non-profits.
What’s in it for
non-profits?
There are tens of thousands of small and local charities and non-profits in the UK, often formed at grassroots level as a result of their leadership’s experience or expertise, who are able to make a big impact with a small amount of funding. However, they can struggle to attract the funding they need to grow their impact as they grapple with grants that involve complicated applications processes or restrictive funding pots.
Often making their first steps into funding applications – non-profits are offered a simple, informal and friendly process that helps them to get their message in front of funders who really care about the impact they are making and are proud to support them in their goals by offering unrestricted funding.
What’s in it for businesses?
All of our Amplify Funding Programmes are funded by our partner businesses.
An increasing number of businesses want to be involved in making a meaningful difference in their local communities, and they want to empower their employees in the process. But doing so alongside the day-to-day running of a business can be logistically difficult
We put the hard work into finding and selecting the kinds of non-profits businesses are interested in supporting, by doing the necessary due diligence, communicating with their employees and their leadership to engage them in the decision-making process whilst using a minimum of their time and resources.
If you are a business currently looking for more meaningful ways to give to charity, please head to our Business page to find out more about how we could help you!
Programmes currently taking applications
John Good Group: Grants for Good
The Grants for Good Fund awards £60,000 of funding annually between twenty charitable organisations. The applications cycle runs quarterly, meaning every three months, we will share £15,000 between five shortlisted projects.
Watch this space for more programmes coming soon!
Here are some of the latest projects to benefit from one of our Amplify Funding Programmes:
Founded in memory of Andrea Key, Yorkshire’s Brain Tumour Charity (YBTC) has spent over two decades providing expert, compassionate support to people across Yorkshire affected by brain tumours. Through peer networks, wellbeing events, and financial help, they’re there for families when it matters most. YBTC also funds ground-breaking research in Yorkshire, helping to address one of the most underfunded and devastating cancers in the UK today.
Brinsley Animal Rescue is a passionate, volunteer-led charity in Nottinghamshire that offers a lifeline to neglected, injured, and unwanted animals. From ex-farm animals and abandoned pets to injured wildlife, they provide specialist care, rehabilitation, and safe sanctuary. Every animal receives compassion and a second chance, thanks to the team’s tireless efforts and support from their community of animal lovers and advocates.
Howarths Foundation tackles homelessness in Yorkshire through training, mentorship, and employment opportunities. Their “Business Building Futures” programme helps individuals rebuild their lives by fostering independence and reducing stigma. Donations support vital services like housing advice and job training, creating hope and dignity for vulnerable people.
The Will Garvey Trust Foundation, based in Derbyshire, was established following the death of Will Garvey. Its mission is to create ‘talking communities’ to prevent youth suicide. Through Wellbeing Libraries, Workshops, and Care Packs, the Foundation supports young people facing mental health challenges. Their impactful initiatives offer vital resources and reassurance, fostering a community where young people feel heard, supported, and hopeful.
Dad La Soul is reshaping the narrative of fatherhood with its unique Trojan Horse approach. By providing dads with a kick-ass social life and a ready-made, expert, peer-led support network, they create a space for fathers to talk about what they usually ignore. Many dads feel isolated and overwhelmed, struggling with the pressures of parenthood and modern life. Through their sessions, Dad La Soul helps fathers reconnect, find support, and strengthen their roles.
Boss & Brew Academy is a Cardiff-based social enterprise empowering young people through the art of coffee. Focused on boosting confidence, enhancing employability, and promoting diversity in hospitality, the charity offers free barista training and work experience opportunities to young people who might otherwise struggle to access them. With deep community ties, the organisation is tackling Cardiff’s youth unemployment, building skills, transforming futures, and inspiring positive change.
Founded in memory of Andrea Key, Yorkshire’s Brain Tumour Charity (YBTC) has spent over two decades providing expert, compassionate support to people across Yorkshire affected by brain tumours. Through peer networks, wellbeing events, and financial help, they’re there for families when it matters most. YBTC also funds ground-breaking research in Yorkshire, helping to address one of the most underfunded and devastating cancers in the UK today.
Brinsley Animal Rescue is a passionate, volunteer-led charity in Nottinghamshire that offers a lifeline to neglected, injured, and unwanted animals. From ex-farm animals and abandoned pets to injured wildlife, they provide specialist care, rehabilitation, and safe sanctuary. Every animal receives compassion and a second chance, thanks to the team’s tireless efforts and support from their community of animal lovers and advocates.
Howarths Foundation tackles homelessness in Yorkshire through training, mentorship, and employment opportunities. Their “Business Building Futures” programme helps individuals rebuild their lives by fostering independence and reducing stigma. Donations support vital services like housing advice and job training, creating hope and dignity for vulnerable people.
The Will Garvey Trust Foundation, based in Derbyshire, was established following the death of Will Garvey. Its mission is to create ‘talking communities’ to prevent youth suicide. Through Wellbeing Libraries, Workshops, and Care Packs, the Foundation supports young people facing mental health challenges. Their impactful initiatives offer vital resources and reassurance, fostering a community where young people feel heard, supported, and hopeful.
Dad La Soul is reshaping the narrative of fatherhood with its unique Trojan Horse approach. By providing dads with a kick-ass social life and a ready-made, expert, peer-led support network, they create a space for fathers to talk about what they usually ignore. Many dads feel isolated and overwhelmed, struggling with the pressures of parenthood and modern life. Through their sessions, Dad La Soul helps fathers reconnect, find support, and strengthen their roles.
So encouraging to know that people believed in our cause
“This is amazing, thank you so so much! Making the shortlist means everything to me. Since I lost my brother just a few months ago, I have put absolutely everything into this project to ensure no other siblings wake up and feel how I feel when I open my eyes each morning. By being shortlisted to receive funding from the Matthew Good Foundation, I feel like my hard work has been worth it, and I’m so grateful to be considered.
Thank you for believing in me.“