Connecting businesses to meaningful charitable partnerships
We support businesses in achieving their aim of giving back and making a difference to society in a meaningful way. Many businesses run into problems when trying to connect with and donate to small charities – lengthy administration processes, lack of knowledge and shortage of time are all common barriers.
Over the last 12 years, we’ve honed our skills in designing and managing corporate giving programmes that make charitable giving simple, effective and high-impact. Our programmes ensure businesses can provide funding that truly benefits small charities, while also delivering measurable impact and pride for the companies and employees involved.
Why Small Charities?
Thousands of innovative local charities and non-profit organisations make a huge difference to society. Yet many are underfunded, and need more support to deliver the impact they are capable of. Larger charities with an income of over £1m per year attract 83% of the charity sector’s total income*, yet, small charities have a tremendous impact, are innovative and well placed in communities to help those most in need flexibly.
By harnessing the desire of businesses to give back, we make it easy for companies of all sizes to find and fund small charities and not-for-profits in a meaningful way by delivering flexible corporate giving programmes that create personal connections, engage employees in decision making and empower small charity leaders, all while enhancing your ESG credentials.
*Source: NCVO Almanac 2023
Why your business should support small charities
Finding small, innovative projects that align with the areas your business wants to support is incredibly rewarding, but there are lots of other business benefits too.
Expertise and support
As a Matthew Good Foundation business partner, you’ll benefit from expert advice and access to a bespoke charitable giving programme that allows you to build charitable giving into your existing business processes seamlessly.
Build your reputation
87%* of businesses said CSR activity positively impacted their reputation with clients and customers. We’ll provide ready-made communications so it’s easy for you to share your impact. (Charities Aid Foundation)
Potential business growth
Purposeful brands grow twice as fast as their competition* (Kantar Purpose 2020 Study)
Increase customer loyalty
90%* of consumers surveyed indicated they would switch brands to support a specific cause when choosing between two brands of equal quality. (2015 Cone Communications Global CSR Study)
Talent acquisition and retention
64% of Millennials will only take a job if their employee has a strong CSR policy, and 83% would be more loyal to a company that helps them contribute to social and environmental issues. (The Cone Communications Millennial Employee Study)
Case Study – John Good Group
We’ve been managing John Good Group’s corporate giving programme since 2011. It’s a bespoke programme that engages its employees in many ways and directs the majority of funds to small charities.
As well as supporting the company in achieving its ESG aims, John Good Group reports that its charitable giving programme helps with employee engagement, recruitment and retention of top talent, customer acquisition and loyalty and is a great way of seeing their values in action. Giving employees the opportunity to meet with and engage directly with the charities they support is incredibly rewarding for all involved.
Employee Giving
- Monthly Draws
- Doubling employee donations
- Tripling employee fundraising efforts
Grassroots Project Support
- Grants for small non-profits employees nominate
- Support for employees starting or scaling their own grassroots community projects
Grants for Good
- 15,000 shared between 5 micro charities every quarter
- Employees vote to decide funding distribution.
Employee Volunteering
- Unskilled and skilled employee volunteering programme. We source one-off volunteering opportunities that suit the employees’ interests to make it easy for employees to use their volunteer days.
Company pro-bono/discounted work
- Putting the skills within the business to good use
John Good Group Projects
Fight Forward
Domestic abuse affects 1.7 million women in the UK each year, leaving long-lasting emotional, psychological, and physical scars. For many survivors, traditional therapy alone isn’t enough to rebuild confidence, reconnect with their bodies, or overcome trauma-related anxiety, disassociation, and isolation. Fight Forward was founded to change that. Created by
The Civet Project
The Civet Project is a UK-based conservation charity protecting civets, a small cat-like carnivore found in Asia, their habitats, and the people who share these environments. They tackle the cruel and risky trade driven by “civet coffee,” a luxury drink made from civets’ droppings. Through research, education, and community
Ella Support Loop
Founded by SEND (Special Education Needs and Disabilities) parents, Ella Support Loop is a newly launched, UK-based CIC. They use innovative, AI-powered technology to make SEND guidance clearer and more accessible for families. Co-created with parents, educators, charities, and local authorities, Ella delivers trusted, localised information that simplifies complex
Unseen Victims
Unseen Victims CIC is a UK-based, community-led organisation supporting families affected by a loved-one’s arrest, imprisonment, or interaction with the criminal justice system. They provide emotional support, practical guidance, and advocacy, helping families navigate stigma and isolation. Through peer support networks, national awareness campaigns, and a new employer workshop,
OncoMove
OncoMove CIC is a new London-based initiative providing free, clinically guided cancer rehabilitation through accessible online exercise programmes. Founded to address major inequalities in cancer recovery, OncoMove supports people who face barriers to traditional services, including fatigue, immune suppression, mobility issues, or lack of transport. With pilots now underway
Holderness Hedgehog Hospital
Holderness Hedgehog Hospital in East Yorkshire is dedicated to rescuing, rehabilitating, and releasing sick or injured hedgehogs. The volunteer-led charity combines hands-on care with community education to protect local wildlife. Each year, the team responds to dozens of emergency rescues while inspiring local residents to take an active role
Worldwide Deaf Gym
Worldwide Deaf Gym is a deaf-led organisation making fitness more accessible for deaf and hard-of-hearing people across the UK. Their work has two goals: to ensure deaf people can enjoy equal access to fitness and wellbeing services, and to create career opportunities by training deaf personal trainers to lead
Respected
In today’s climate of online pressures, misinformation, and harmful influences, young people face real risks in relationships and online. Respected equips 11–16 year olds to make informed, healthy choices about relationships and sex. Founded by a GP from Dorset, the programme blends short films with class activities so teachers
Paws & Pause
Paws & Pause Training CIC is an innovative London-based social enterprise turning the unconditional love of dogs into a stepping-stone for people recovering from mental ill-health or substance use. Their “Paws to Employability” programme provides 6-month traineeships where participants gain life changing skills and confidence in dog care, plus
Bright Green Nature
Bright Green Nature is a Scotland-based charity connecting communities with nature across the Scottish Borders. Through hands-on restoration projects in gardens, schoolyards, and community spaces, the organisation empowers people of all ages to build biodiversity, confidence, and skills. Their inclusive programmes - Wild Your Space, Young Rewilders Forum, and
For Individuals
We don’t just offer corporate giving programmes; we also support individuals and families with their philanthropy journey by managing a charitable fund on their behalf. Donor-managed funds act as a one-stop shop for your charitable giving, enabling you to make tax-efficient, irrevocable philanthropic contributions and then we support you in investing the fund and/or making grants to small charities and non-profit organisations over time.
We’ll support you in finding small charities and community projects that align with your interests, conduct due diligence, and manage your donations.
Donate
If you’re not ready to set up a corporate giving fund but want to ensure your charitable donations go to a diverse range of small charities and good causes, why not become an Amplify partner and donate to our Amplify Fund. 100% of all donations received will go direct to small charities via an Amplify Charity Grant or an Amplify Charity Film and we’ll keep you updated with how your donation has made an impact.