Connecting businesses to meaningful charitable partnerships

We support businesses in achieving their aim of giving back and making a difference to society in a meaningful way. Many businesses run into problems when trying to connect with and donate to small charities, the lengthy administration process, the lack of knowledge and shortage of time are all examples of the typical barriers.

We’ve honed our skills over the last 12 years and know how to create meaningful charitable giving programmes that drive high impact for the business providing the funding and the charities they support.

Why Small Charities?

Small, well-run charities transform lives every day, they do work that has a measurable impact, yet they struggle to compete for funding. Larger charities with an income of over £1m per year are responsible for over 80% of the charity sector’s income*, yet, small charities have a tremendous impact, are agile, innovative, and well placed in communities to help those most in need.

By harnessing the desire of businesses to give back, we make it easy for companies of all sizes to find and fund small charities and not-for-profits in a meaningful way by delivering flexible charitable giving programmes that create personal connections, engage employees in decision making and empower small charity leaders, all while enhancing your ESG credentials.

*Source: NCVO Almanac 2021

Why your business should support small charities

Finding small, innovative projects that align with the areas your business wants to support is incredibly rewarding, but there are lots of other business benefits too.

Expertise and support

As a Matthew Good Foundation business partner, you’ll benefit from expert advice and access to a bespoke charitable giving programme that allows you to build charitable giving into your existing business processes seamlessly.

Build your reputation

87%* of businesses said CSR activity positively impacted their reputation with clients and customers. We’ll provide ready-made communications so it’s easy for you to share your impact. (Charities Aid Foundation)

Potential business growth

Purposeful brands grow twice as fast as their competition* (Kantar Purpose 2020 Study)

Increase customer loyalty

90%* of consumers surveyed indicated they would switch brands to support a specific cause when choosing between two brands of equal quality. (2015 Cone Communications Global CSR Study)

Talent acquisition and retention

64% of Millennials will only take a job if their employee has a strong CSR policy, and 83% would be more loyal to a company that helps them contribute to social and environmental issues. (The Cone Communications Millennial Employee Study)

Case Study – John Good Group

We’ve been managing John Good Group’s employee giving programme since 2011. It’s a bespoke programme that engages its employees in many ways and directs the majority of funds to small charities.

As well as supporting the company in achieving its ESG aims, John Good Group reports that its charitable giving programme helps with employee engagement, recruitment and retention of top talent, customer acquisition and loyalty and is a great way of seeing their values in action. Giving employees the opportunity to meet with and engage directly with the charities they support is incredibly rewarding for all involved.

Employee Giving

  • Monthly Draws
  • Doubling employee donations
  • Tripling employee fundraising efforts

Employee grassroots projects support

  • We support employees in getting their own grassroots community projects off the ground or helping them scale.

Grants for Good

  • 15,000 shared between 5 micro charities every quarter
  • Employees vote to decide funding distribution.

Employee volunteering

  • Unskilled and skilled employee volunteering programme. We source one-off volunteering opportunities that suit the employees’ interests to make it easy for employees to use their volunteer days.

Company pro-bono/discounted work

  • Putting the skills within the business to good use

John Good Group Projects


Lab7even helps young people aged between 13-20 from disadvantaged backgrounds in the Cardiff area, particularly those from minorities or those who are at risk of criminal exploitation, by running weekly music sessions with mentors, funding studio time, providing musical equipment, and facilitating trips and events. They break down the

Care Across Communities

On a mission to build a fairer world, this UK based charity founded in 2021 is fundraising for poverty alleviation, water and sanitation, health, education and empowerment of women in developing countries. Their latest project is focussed on helping the school children of tea-workers in Bangladesh to escape the

Humber Wellbeing Hub

First opened in 2021 in response to a growing number of tragedies at the Humer Bridge, this wellbeing hub situated at the peaceful Humber Bridge Country Park provides emotional wellbeing support to the whole community, from those looking to have a cuppa and a chat, those looking for

The Food Forest Project

The Food Forest Project is an intersectional environmental charity seeking to tackle issues such as food poverty, habitat & biodiversity loss, access to safe green space, carbon sequestration, and soil health. Working with local landowners, and local communities in Somerset, the Food Forest Project designs and builds free, community

Hedgerow Heroes

This project, from CPRE Avon and Bristol aims to rebuild, restore, and protect hedgerows in the West of England, whilst training local residents and authorities in traditional and more sustainable hedge management practice. This restoration of wildlife habitats is not just great for wildlife and the environment, but also


Set up by young people, for young people, Youngwilders is a non-profit organisation focused on accelerating the rewilding of the UK and educating and energising a new generation of environmentalists.


YourStance are working to prevent deaths and life-changing injuries in young people who are at risk of being a victim of violence, by teaching them lifesaving “zero-responder” skills. Through a large team of volunteer medical professionals, they educate young people to enable them to respond with first aid before

Team 1C

Team 1C started off as a group of parents/carers of children with CHD (congenital heart defects) gathering on Ward 1C at Alder Hey Children’s Hospital in Liverpool. Recognising how much help was needed to support children and their families both at home and abroad, they have spent the last

Taking Baby Steps

Taking Baby Steps is a brand-new Community Interest Company (CIC), formed by experienced health specialists Sue and Jane to provide support to families who experience miscarriage, stillbirth, and neonatal death and/or birth trauma with talking therapy sessions. They set up their organisation to make this much-needed and helpful therapy


The BillyChip is an alternative to cash that allows the public to give direct donations to rough sleepers and homeless people without the fear of their donation being misused for drugs or alcohol. They can be redeemed in coffee shops and takeaways for the minimum of a hot or

For Individuals


We don’t just work with businesses; we also support individuals and families with their philanthropy journey by managing a charitable fund on their behalf. Donor-managed funds act as a one-stop shop for your charitable giving, enabling you to make tax-efficient, irrevocable philanthropic contributions and then we support you in investing the fund and/or making grants to small charities and non-profit organisations over time.

We’ll support you in finding small charities and community projects that align with your interests, conduct due diligence, and manage your donations.