Connecting businesses to meaningful charitable partnerships
We support businesses in achieving their aim of giving back and making a difference to society in a meaningful way. Many businesses run into problems when trying to connect with and donate to small charities, the lengthy administration process, the lack of knowledge and shortage of time are all examples of the typical barriers.
We’ve honed our skills over the last 12 years and know how to create meaningful charitable giving programmes that drive high impact for the business providing the funding and the charities they support.
Why Small Charities?
Small, well-run charities transform lives every day, they do work that has a measurable impact, yet they struggle to compete for funding. Larger charities with an income of over £1m per year are responsible for over 80% of the charity sector’s income*, yet, small charities have a tremendous impact, are agile, innovative, and well placed in communities to help those most in need.
By harnessing the desire of businesses to give back, we make it easy for companies of all sizes to find and fund small charities and not-for-profits in a meaningful way by delivering flexible charitable giving programmes that create personal connections, engage employees in decision making and empower small charity leaders, all while enhancing your ESG credentials.
*Source: NCVO Almanac 2021
Why your business should support small charities
Finding small, innovative projects that align with the areas your business wants to support is incredibly rewarding, but there are lots of other business benefits too.
Expertise and support
As a Matthew Good Foundation business partner, you’ll benefit from expert advice and access to a bespoke charitable giving programme that allows you to build charitable giving into your existing business processes seamlessly.
Build your reputation
87%* of businesses said CSR activity positively impacted their reputation with clients and customers. We’ll provide ready-made communications so it’s easy for you to share your impact. (Charities Aid Foundation)
Potential business growth
Purposeful brands grow twice as fast as their competition* (Kantar Purpose 2020 Study)
Increase customer loyalty
90%* of consumers surveyed indicated they would switch brands to support a specific cause when choosing between two brands of equal quality. (2015 Cone Communications Global CSR Study)
Talent acquisition and retention
64% of Millennials will only take a job if their employee has a strong CSR policy, and 83% would be more loyal to a company that helps them contribute to social and environmental issues. (The Cone Communications Millennial Employee Study)
Case Study – John Good Group
We’ve been managing John Good Group’s employee giving programme since 2011. It’s a bespoke programme that engages its employees in many ways and directs the majority of funds to small charities.
As well as supporting the company in achieving its ESG aims, John Good Group reports that its charitable giving programme helps with employee engagement, recruitment and retention of top talent, customer acquisition and loyalty and is a great way of seeing their values in action. Giving employees the opportunity to meet with and engage directly with the charities they support is incredibly rewarding for all involved.
Employee Giving
- Monthly Draws
- Doubling employee donations
- Tripling employee fundraising efforts
Employee grassroots projects support
- We support employees in getting their own grassroots community projects off the ground or helping them scale.
Grants for Good
- 15,000 shared between 5 micro charities every quarter
- Employees vote to decide funding distribution.
Employee volunteering
- Unskilled and skilled employee volunteering programme. We source one-off volunteering opportunities that suit the employees’ interests to make it easy for employees to use their volunteer days.
Company pro-bono/discounted work
- Putting the skills within the business to good use
John Good Group Projects
Youngwilders
Set up by young people, for young people, Youngwilders is a non-profit organisation focused on accelerating the rewilding of the UK and educating and energising a new generation of environmentalists.
YourStance
YourStance are working to prevent deaths and life-changing injuries in young people who are at risk of being a victim of violence, by teaching them lifesaving “zero-responder” skills. Through a large team of volunteer medical professionals, they educate young people to enable them to respond with first aid before
Team 1C
Team 1C started off as a group of parents/carers of children with CHD (congenital heart defects) gathering on Ward 1C at Alder Hey Children’s Hospital in Liverpool. Recognising how much help was needed to support children and their families both at home and abroad, they have spent the last
Taking Baby Steps
Taking Baby Steps is a brand-new Community Interest Company (CIC), formed by experienced health specialists Sue and Jane to provide support to families who experience miscarriage, stillbirth, and neonatal death and/or birth trauma with talking therapy sessions. They set up their organisation to make this much-needed and helpful therapy
Sanitree
Sanitree is a social enterprise based across Scotland and India. Not only are they making menstruation more sustainable by manufacturing and selling reusable pads, they are also providing employment for women in Jaipur, India, who make the pads. They also have an outreach programme helping girls in Rajasthan to
UK Wild Otter Trust
The UK Wild Otter Trust is a Devon-based charity dedicated to protecting and promoting a positive understanding of the European Otter and its conservation. As well as rescuing and rehabilitating otters from all over the UK, they also raise awareness, educate and campaign to help ensure the welfare and conservation
9Trees CIC
As an average UK citizen we each need to plant nine trees every year to balance our carbon consumption. 9Trees’ main aim is to improve UK biodiversity and mental health through access to woodlands as well as balancing carbon footprints for businesses and individuals. Their model has the potential
Access the Dales
Access the Dales is a newly formed charity providing free wheelchairs to help more people access walks across the Dales. Founded by a teacher from Leeds and her husband – a couple who simply wanted to keep doing what they loved after Debbie became a wheelchair user – they
Men in Sheds (Hull)
Men in Sheds (Hull) is a thriving charity that reduces social isolation for older men in the Hull area. The charity provides new personal connections, a positive focus, and a foundation from which to improve physical and mental health. In doing so, they also help their wider community, regularly
For Individuals
We don’t just work with businesses; we also support individuals and families with their philanthropy journey by managing a charitable fund on their behalf. Donor-managed funds act as a one-stop shop for your charitable giving, enabling you to make tax-efficient, irrevocable philanthropic contributions and then we support you in investing the fund and/or making grants to small charities and non-profit organisations over time.
We’ll support you in finding small charities and community projects that align with your interests, conduct due diligence, and manage your donations.
Donate
If you’re not ready to set up a specific fund but want to ensure your charitable donations go to a diverse range of small charities and good causes, why not become an Amplify partner and donate to our Amplify Fund. 100% of all donations received will go direct to small charities via an Amplify Charity Grant or an Amplify Charity Film and we’ll keep you updated with how your donation has made an impact.