Connecting businesses to meaningful charitable partnerships
We support businesses in achieving their aim of giving back and making a difference to society in a meaningful way. Many businesses run into problems when trying to connect with and donate to small charities – lengthy administration processes, lack of knowledge and shortage of time are all common barriers.
Over the last 12 years, we’ve honed our skills in designing and managing corporate giving programmes that make charitable giving simple, effective and high-impact. Our programmes ensure businesses can provide funding that truly benefits small charities, while also delivering measurable impact and pride for the companies and employees involved.
Why Small Charities?
Thousands of innovative local charities and non-profit organisations make a huge difference to society. Yet many are underfunded, and need more support to deliver the impact they are capable of. Larger charities with an income of over £1m per year attract 83% of the charity sector’s total income*, yet, small charities have a tremendous impact, are innovative and well placed in communities to help those most in need flexibly.
By harnessing the desire of businesses to give back, we make it easy for companies of all sizes to find and fund small charities and not-for-profits in a meaningful way by delivering flexible corporate giving programmes that create personal connections, engage employees in decision making and empower small charity leaders, all while enhancing your ESG credentials.
*Source: NCVO Almanac 2023
Why your business should support small charities
Finding small, innovative projects that align with the areas your business wants to support is incredibly rewarding, but there are lots of other business benefits too.
Expertise and support
As a Matthew Good Foundation business partner, you’ll benefit from expert advice and access to a bespoke charitable giving programme that allows you to build charitable giving into your existing business processes seamlessly.
Build your reputation
87%* of businesses said CSR activity positively impacted their reputation with clients and customers. We’ll provide ready-made communications so it’s easy for you to share your impact. (Charities Aid Foundation)
Potential business growth
Purposeful brands grow twice as fast as their competition* (Kantar Purpose 2020 Study)
Increase customer loyalty
90%* of consumers surveyed indicated they would switch brands to support a specific cause when choosing between two brands of equal quality. (2015 Cone Communications Global CSR Study)
Talent acquisition and retention
64% of Millennials will only take a job if their employee has a strong CSR policy, and 83% would be more loyal to a company that helps them contribute to social and environmental issues. (The Cone Communications Millennial Employee Study)
Case Study – John Good Group
We’ve been managing John Good Group’s corporate giving programme since 2011. It’s a bespoke programme that engages its employees in many ways and directs the majority of funds to small charities.
As well as supporting the company in achieving its ESG aims, John Good Group reports that its charitable giving programme helps with employee engagement, recruitment and retention of top talent, customer acquisition and loyalty and is a great way of seeing their values in action. Giving employees the opportunity to meet with and engage directly with the charities they support is incredibly rewarding for all involved.
Employee Giving
- Monthly Draws
- Doubling employee donations
- Tripling employee fundraising efforts
Grassroots Project Support
- Grants for small non-profits employees nominate
- Support for employees starting or scaling their own grassroots community projects
Grants for Good
- 15,000 shared between 5 micro charities every quarter
- Employees vote to decide funding distribution.
Employee Volunteering
- Unskilled and skilled employee volunteering programme. We source one-off volunteering opportunities that suit the employees’ interests to make it easy for employees to use their volunteer days.
Company pro-bono/discounted work
- Putting the skills within the business to good use
John Good Group Projects
The Mastectomy Tattooing Alliance
The Mastectomy Tattooing Alliance supports people recovering from breast cancer, BRCA-related surgery, or gender-affirming surgery. Founded by tattoo artist Tanya Buxton in Cheltenham 2021, MTA helps people access high-quality areola and mastectomy tattoos. It does this through a voucher scheme and a growing network of vetted artists across the
The MoneyHeave Community Project
The MoneyHeave Community Project is a grassroots organisation helping young adults and underrepresented communities take control of their finances. Founded by finance professional Roneish Myers, MoneyHeave runs practical workshops on budgeting, debt and saving. These sessions build skills and confidence in places where financial advice is often out of
Recycle-IT!
Recycle-IT! is a community interest company based in Bolton, tackling digital exclusion and e-waste by collecting, refurbishing and redistributing IT equipment to people and community groups who need it most. Since launching, the organisation has diverted over 270 tonnes of e-waste from landfill, redistributed more than 3,500 devices, and
Otterhead Estate Trust
Otterhead is an off-grid nature reserve on the Somerset/Devon border, south of Taunton, freely open to the public. The Otterhead Estate Trust manages much of the site, maximising biodiversity and wildlife habitats, while restoring heritage features. The Forest School, based at the Coach House, supports children with complex needs.
YOPEY
YOPEY is a small charity in the East of England that tackles two problems at once: loneliness among care home residents living with dementia, and negative stereotypes of teenagers. It trains young volunteers aged 14 to 19 to visit residents weekly, offering conversation, music and shared activities. Residents build
Emmie’s Kitchen
Emmie's Kitchen supports parents and carers of seriously ill children at Royal Manchester Children's Hospital. Founded from lived experience, the charity provides free meals, snack bags, and wellbeing sessions to families facing some of the hardest moments of their lives. With around 100 meals and 80 snack bags delivered
Billy & Beyond
Billy & Beyond CIC delivers free drug education workshops in schools, youth groups, and community settings. Founded after the tragic loss of Billy Mullin in 2020, the organisation educates young people about the real risks of recreational drug use. Through interactive sessions, real-life stories, and a powerful animated film,
Kinship Carers
Kinship Carers is a national charity supporting families where children are raised by relatives or close family friends instead of their parents. Operating UK-wide, the charity provides practical advice, emotional support, advocacy and peer connection to kinship carers navigating complex legal, financial and social care systems. Kinship care is
Wild Plant Paper
Wild Plant Paper CIC is a Wales-based social enterprise making handmade paper. Founded by botanist Dr Bryan Collis, they turn invasive weeds and waste materials into beautiful handmade paper, while creating flexible, inclusive work and volunteering opportunities for people excluded from traditional employment. From their converted shipping container studio
Breaker Breaker
Lorry drivers and transport workers keep the country moving, yet for many the road is hard and lonely, and too often they reach crisis point before asking for help. Breaker Breaker is a mental health charity in Northern Ireland dedicated to the haulage industry, founded after Leanne Lyons lost
For Individuals
We don’t just offer corporate giving programmes; we also support individuals and families with their philanthropy journey by managing a charitable fund on their behalf. Donor-managed funds act as a one-stop shop for your charitable giving, enabling you to make tax-efficient, irrevocable philanthropic contributions and then we support you in investing the fund and/or making grants to small charities and non-profit organisations over time.
We’ll support you in finding small charities and community projects that align with your interests, conduct due diligence, and manage your donations.
Donate
If you’re not ready to set up a corporate giving fund but want to ensure your charitable donations go to a diverse range of small charities and good causes, why not become an Amplify partner and donate to our Amplify Fund. 100% of all donations received will go direct to small charities via an Amplify Charity Grant or an Amplify Charity Film and we’ll keep you updated with how your donation has made an impact.