Helping businesses direct funds more meaningfully to small, local, high-impact non-profits.
What’s in it for
non-profits?
There are tens of thousands of small and local charities and non-profits in the UK, often formed at grassroots level as a result of their leadership’s experience or expertise, who are able to make a big impact with a small amount of funding. However, they can struggle to attract the funding they need to grow their impact as they grapple with grants that involve complicated applications processes or restrictive funding pots.
Often making their first steps into funding applications – non-profits are offered a simple, informal and friendly process that helps them to get their message in front of funders who really care about the impact they are making and are proud to support them in their goals by offering unrestricted funding.
What’s in it for businesses?
All of our Amplify Funding Programmes are funded by our partner businesses.
An increasing number of businesses want to be involved in making a meaningful difference in their local communities, and they want to empower their employees in the process. But doing so alongside the day-to-day running of a business can be logistically difficult
We put the hard work into finding and selecting the kinds of non-profits businesses are interested in supporting, by doing the necessary due diligence, communicating with their employees and their leadership to engage them in the decision-making process whilst using a minimum of their time and resources.
If you are a business currently looking for more meaningful ways to give to charity, please head to our Business page to find out more about how we could help you!
Programmes currently taking applications
John Good Group: Grants for Good
The Grants for Good Fund awards £60,000 of funding annually between twenty charitable organisations. The applications cycle runs quarterly, meaning every three months, we will share £15,000 between five shortlisted projects.
Watch this space for more programmes coming soon!
Here are some of the latest projects to benefit from one of our Amplify Funding Programmes:
Gussies Pantry, part of Gussies Community in Chesterfield, supports local residents experiencing food insecurity while fostering connections and community engagement. Through its pantry shop, jumble shop, and community events, the project reaches households in need, providing access to affordable food, social spaces, and practical resources. Volunteers drive much of this work, ensuring that support is both consistent and personal.
Pathways is Chesterfield’s primary centre for people experiencing homelessness or at risk of losing their home. The service provides housing advice and support, access to essential services, mentoring, and activities to support wellbeing. Each year, Pathways helps around 880 people in need, including around 280 individuals who secure housing, leaving a lasting impact on the local community. The centre combines practical support with empowerment, ensuring people get the help they need while building confidence and independence.
Wildlings is a nature-focused early years setting that combines indoor and outdoor learning to support children’s development. Set across a bright hall and ancient woodland, it provides a safe space where children can explore, play, and grow at their own pace. The setting’s ethos encourages curiosity, resilience, and care for the natural world, creating a collaborative community that benefits children and the planet alike.
Domestic abuse affects 1.7 million women in the UK each year, leaving long-lasting emotional, psychological, and physical scars. For many survivors, traditional therapy alone isn’t enough to rebuild confidence, reconnect with their bodies, or overcome trauma-related anxiety, disassociation, and isolation. Fight Forward was founded to change that. Created by GB Boxer and Gold Medallist Lesley Sackey, the organisation uses the healing power of boxing to support survivors in reclaiming strength, autonomy, and hope.
The Civet Project is a UK-based conservation charity protecting civets, a small cat-like carnivore found in Asia, their habitats, and the people who share these environments. They tackle the cruel and risky trade driven by “civet coffee,” a luxury drink made from civets’ droppings. Through research, education, and community engagement, they reduce exploitation, protect communities from health risks, and work toward sustainable futures for people, wildlife, and the planet.
Founded by SEND (Special Education Needs and Disabilities) parents, Ella Support Loop is a newly launched, UK-based CIC. They use innovative, AI-powered technology to make SEND guidance clearer and more accessible for families. Co-created with parents, educators, charities, and local authorities, Ella delivers trusted, localised information that simplifies complex processes and reduces stress. With a vision for a kinder, fairer SEND system, they’re already supporting families and professionals through an early pilot in schools and local authority settings.
Gussies Pantry, part of Gussies Community in Chesterfield, supports local residents experiencing food insecurity while fostering connections and community engagement. Through its pantry shop, jumble shop, and community events, the project reaches households in need, providing access to affordable food, social spaces, and practical resources. Volunteers drive much of this work, ensuring that support is both consistent and personal.
Pathways is Chesterfield’s primary centre for people experiencing homelessness or at risk of losing their home. The service provides housing advice and support, access to essential services, mentoring, and activities to support wellbeing. Each year, Pathways helps around 880 people in need, including around 280 individuals who secure housing, leaving a lasting impact on the local community. The centre combines practical support with empowerment, ensuring people get the help they need while building confidence and independence.
Wildlings is a nature-focused early years setting that combines indoor and outdoor learning to support children’s development. Set across a bright hall and ancient woodland, it provides a safe space where children can explore, play, and grow at their own pace. The setting’s ethos encourages curiosity, resilience, and care for the natural world, creating a collaborative community that benefits children and the planet alike.
Domestic abuse affects 1.7 million women in the UK each year, leaving long-lasting emotional, psychological, and physical scars. For many survivors, traditional therapy alone isn’t enough to rebuild confidence, reconnect with their bodies, or overcome trauma-related anxiety, disassociation, and isolation. Fight Forward was founded to change that. Created by GB Boxer and Gold Medallist Lesley Sackey, the organisation uses the healing power of boxing to support survivors in reclaiming strength, autonomy, and hope.
The Civet Project is a UK-based conservation charity protecting civets, a small cat-like carnivore found in Asia, their habitats, and the people who share these environments. They tackle the cruel and risky trade driven by “civet coffee,” a luxury drink made from civets’ droppings. Through research, education, and community engagement, they reduce exploitation, protect communities from health risks, and work toward sustainable futures for people, wildlife, and the planet.
So encouraging to know that people believed in our cause
“This is amazing, thank you so so much! Making the shortlist means everything to me. Since I lost my brother just a few months ago, I have put absolutely everything into this project to ensure no other siblings wake up and feel how I feel when I open my eyes each morning. By being shortlisted to receive funding from the Matthew Good Foundation, I feel like my hard work has been worth it, and I’m so grateful to be considered.
Thank you for believing in me.“