Helping businesses direct funds more meaningfully to small, local, high-impact non-profits.
What’s in it for
non-profits?
There are tens of thousands of small and local charities and non-profits in the UK, often formed at grassroots level as a result of their leadership’s experience or expertise, who are able to make a big impact with a small amount of funding. However, they can struggle to attract the funding they need to grow their impact as they grapple with grants that involve complicated applications processes or restrictive funding pots.
Often making their first steps into funding applications – non-profits are offered a simple, informal and friendly process that helps them to get their message in front of funders who really care about the impact they are making and are proud to support them in their goals by offering unrestricted funding.
What’s in it for businesses?
All of our Amplify Funding Programmes are funded by our partner businesses.
An increasing number of businesses want to be involved in making a meaningful difference in their local communities, and they want to empower their employees in the process. But doing so alongside the day-to-day running of a business can be logistically difficult
We put the hard work into finding and selecting the kinds of non-profits businesses are interested in supporting, by doing the necessary due diligence, communicating with their employees and their leadership to engage them in the decision-making process whilst using a minimum of their time and resources.
If you are a business currently looking for more meaningful ways to give to charity, please head to our Business page to find out more about how we could help you!
Programmes currently taking applications
John Good Group: Grants for Good
The Grants for Good Fund awards £60,000 of funding annually between twenty charitable organisations. The applications cycle runs quarterly, meaning every three months, we will share £15,000 between five shortlisted projects.
Watch this space for more programmes coming soon!
Here are some of the latest projects to benefit from one of our Amplify Funding Programmes:
Emmie’s Kitchen supports parents and carers of seriously ill children at Royal Manchester Children’s Hospital. Founded from lived experience, the charity provides free meals, snack bags, and wellbeing sessions to families facing some of the hardest moments of their lives. With around 100 meals and 80 snack bags delivered every week, Emmie’s Kitchen ensures parents feel seen, nourished, and cared for, because a child’s recovery depends on their parents too.
Billy & Beyond CIC delivers free drug education workshops in schools, youth groups, and community settings. Founded after the tragic loss of Billy Mullin in 2020, the organisation educates young people about the real risks of recreational drug use. Through interactive sessions, real-life stories, and a powerful animated film, Billy & Beyond helps young people make safer, more informed choices, and gives families the tools to have honest conversations that could save lives.
Kinship Carers is a national charity supporting families where children are raised by relatives or close family friends instead of their parents. Operating UK-wide, the charity provides practical advice, emotional support, advocacy and peer connection to kinship carers navigating complex legal, financial and social care systems. Kinship care is the most common form of alternative care in the UK, yet carers often receive little recognition or support. Kinship Carers UK is working to change that.
Wild Plant Paper CIC is a Wales-based social enterprise making handmade paper. Founded by botanist Dr Bryan Collis, they turn invasive weeds and waste materials into beautiful handmade paper, while creating flexible, inclusive work and volunteering opportunities for people excluded from traditional employment. From their converted shipping container studio to their outdoor Himalayan Balsam clearances, their work connects creativity, conservation, and community in equal measure.
Lorry drivers and transport workers keep the country moving, yet for many the road is hard and lonely, and too often they reach crisis point before asking for help. Breaker Breaker is a mental health charity in Northern Ireland dedicated to the haulage industry, founded after Leanne Lyons lost her husband David to suicide. It provides a 24/7 confidential helpline, face-to-face wellbeing support, and a mobile welfare hub visiting truck shows, depots, and rest stops across the UK and Ireland. Since March 2024, it has funded over 200 counselling sessions, and demand is still growing.
Gussies Pantry, part of Gussies Community in Chesterfield, supports local residents experiencing food insecurity while fostering connections and community engagement. Through its pantry shop, jumble shop, and community events, the project reaches households in need, providing access to affordable food, social spaces, and practical resources. Volunteers drive much of this work, ensuring that support is both consistent and personal.
Emmie’s Kitchen supports parents and carers of seriously ill children at Royal Manchester Children’s Hospital. Founded from lived experience, the charity provides free meals, snack bags, and wellbeing sessions to families facing some of the hardest moments of their lives. With around 100 meals and 80 snack bags delivered every week, Emmie’s Kitchen ensures parents feel seen, nourished, and cared for, because a child’s recovery depends on their parents too.
Billy & Beyond CIC delivers free drug education workshops in schools, youth groups, and community settings. Founded after the tragic loss of Billy Mullin in 2020, the organisation educates young people about the real risks of recreational drug use. Through interactive sessions, real-life stories, and a powerful animated film, Billy & Beyond helps young people make safer, more informed choices, and gives families the tools to have honest conversations that could save lives.
Kinship Carers is a national charity supporting families where children are raised by relatives or close family friends instead of their parents. Operating UK-wide, the charity provides practical advice, emotional support, advocacy and peer connection to kinship carers navigating complex legal, financial and social care systems. Kinship care is the most common form of alternative care in the UK, yet carers often receive little recognition or support. Kinship Carers UK is working to change that.
Wild Plant Paper CIC is a Wales-based social enterprise making handmade paper. Founded by botanist Dr Bryan Collis, they turn invasive weeds and waste materials into beautiful handmade paper, while creating flexible, inclusive work and volunteering opportunities for people excluded from traditional employment. From their converted shipping container studio to their outdoor Himalayan Balsam clearances, their work connects creativity, conservation, and community in equal measure.
Lorry drivers and transport workers keep the country moving, yet for many the road is hard and lonely, and too often they reach crisis point before asking for help. Breaker Breaker is a mental health charity in Northern Ireland dedicated to the haulage industry, founded after Leanne Lyons lost her husband David to suicide. It provides a 24/7 confidential helpline, face-to-face wellbeing support, and a mobile welfare hub visiting truck shows, depots, and rest stops across the UK and Ireland. Since March 2024, it has funded over 200 counselling sessions, and demand is still growing.
So encouraging to know that people believed in our cause
“This is amazing, thank you so so much! Making the shortlist means everything to me. Since I lost my brother just a few months ago, I have put absolutely everything into this project to ensure no other siblings wake up and feel how I feel when I open my eyes each morning. By being shortlisted to receive funding from the Matthew Good Foundation, I feel like my hard work has been worth it, and I’m so grateful to be considered.
Thank you for believing in me.“