John Good Group shares marketing skills with local charity, FiND

John Good Group CMO Rich Quelch is engaging in corporate volunteering by helping East Yorkshire charity FiND with their new marketing strategy, brand proposition, and website.

Community Impact: Two people stand in front of a newly built patio area of a garden with bench, arbour and planters. They hold a board that says thank you. A close up of the plague on the bench reads "In memory of Jackie Lee"

At John Good Group, giving back to the community is a core value. One of the ways they achieve this through corporate volunteering and providing pro-bono support to charities that can benefit from their business expertise.

The Group’s Chief Marketing Officer, Rich Quelch, was first introduced to FiND, a charity based in the East Riding of Yorkshire, offering a range of person-centred support to young people with severe learning disabilities and or autism, when the Matthew Good Foundation supported them with £15,000 grant and a professional film to help them share their story.

Keen to support the local charity, on hearing that FiND needed support with their marketing, Rich jumped at the chance to help and led a marketing workshop with the team at FiND that gave them insight into how to create a marketing plan that would help them raise both awareness of their charity and vital funds

“The day was excellent. The incredible team came across to John Good Group for the day and we thrashed out a marketing plan to support the charity’s future growth and awareness.”

Rich Quelch – Chief Marketing Officer, John Good Group

Following on from his corporate volunteering day with the FiND team, and inspired by the charity’s incredible work, Rich decided to provide further ongoing support by helping to create their new brand proposition, brand execution and website to support their plans for the next 3-5 years.

Rich is personally overseeing the new brand rollout and website design project whilst mentoring, guiding, and supporting the team to ensure they are on track with the marketing plan.

“Rich has given FiND an injection of support and help that is invaluable to us as a small local charity. His energy and expertise has inspired and motivated the leadership team to take FiND forward with a clear set of marketing objectives. His passion for the work we do is evident, and I can’t thank Rich and the John Good Group enough for all they are doing for FiND.”

Louise Thompson – Director of Services, FiND

This is an incredible project that Matthew Good Foundation has been proud to help co-ordinate. The charity will have a brand and online platform ensuring that awareness and new income streams can be generated whilst the team gets on with what they are good at; giving and delivering amazing experiences for their patrons.

You can find out more about FiND and look out for the upcoming changes on their website at

2023 - 2027

FiND (Families for Individual Need and Dignity) is a charity in East Yorkshire dedicated to supporting adults and school-leavers with severe learning disabilities and/or autism. Operating from two sites in Cottingham and Hessle, FiND aims to enhance quality of life and independence through a variety of activities.