A Leading Employee Giving Programme

Since 2011, the Matthew Good Foundation has run John Good Group's employee giving programme - turning company support into real funding for small UK charities. Employees vote, nominate, and get involved directly, deciding where funding goes. In 2024 alone, this partnership awarded over £132,000 to grassroots causes and saw employees complete 489 volunteering hours. It's a programme built on genuine ownership - and one that has inspired the model we're now bringing to other businesses.

About John Good Group

John Good Group is a sixth-generation family business with three centuries of trading history. It began in the early 1800s, when founder John Good started a ship’s chandlery in what is now Hull’s old town. A ship’s captain and Quaker, he also invented safety equipment for sailors and campaigned for the wellbeing of Finnish people after the Crimean War. That spirit of doing right by people has shaped the company ever since.

Today, the Group is a PhilCo (a philanthropic company at least 10% owned by a charitable Foundation) employing more than 200 people across five UK divisions: Travel, Marine, Warehousing and Logistics, Property, and eCommerce-led businesses. In 2022, they won Best Social Impact at the Yorkshire & Humberside Family Awards, recognising a culture that puts people, planet and community first.

Corporate Giving led by Employees

The Matthew Good Foundation has managed John Good Group’s employee giving programme since 2011. Together, we’ve built a bespoke programme that gets employees directly involved, through voting, volunteering and nominating causes that matter to them. As a result, the majority of funds go directly to small, grassroots charities.

For John Good Group, the impact goes both ways. The company reports that the programme strengthens its ESG commitments and helps attract and retain talent. It also gives employees a tangible way to see the business’s values in action.

John Good Group collect the award for Best Social Impact at the Yorkshire & Humberside Family Business Awards 2022

2024 At a Glance

Awarded through Grants for Good

Awarded through the Employee Giving Programme

Employee volunteering hours completed

In Their Words

“The John Good Group is a unique family business deeply committed to its social impact. We’re one of only a few organisations whose whole purpose is directly aligned with delivering additional profit into charitable endeavours. By putting real funding decisions in the hands of John Good Group colleagues and focusing on smaller, high impact charities, we’ve built a programme that our teams feel they own. That ownership has translated into support for hundreds of grassroots organisations, with each receiving unrestricted funding – the lifeblood of small charities. It’s no coincidence that as employee engagement in Grants for Good has grown, so has the scale and reach of our giving. I’m excited to see the Matthew Good Foundation take this model into other businesses that want their social impact to feel just as personal and meaningful for their employees”

Adam Walsh

CEO, John Good Group

How the Programme Works

Grants for Good

The John Good Group partner with Matthew Good Foundation’s Grants for Good programme to ensure a certain amount of their charitable giving goes to micro-charities. Every quarter, £15,000 is shared between five shortlisted charities – £60,000 a year in total. Charities are chosen from across the UK, spanning a wide range of activities that benefit people and planet. Employees then vote to decide how the funding is split, giving small charities both unrestricted financial support and a wider platform.

John Good Group’s latest Grants for Good Recipients

Coastal waves and rockpools, carbon removal Cornwall

Ocean Buffer Project

Ocean Buffer Project is a community-led environmental group in Cornwall. Volunteers grow marine microalgae in small, off-grid "mini ocean" systems, capturing carbon dioxide from the atmosphere as it grows. They also build the tanks and monitor the algae, turning ocean science into something anyone can take part in. In

Guardians UK volunteer for rainforest restoration in Wales

Guardians UK

Guardians UK is a woodland charity working in Southeast London, West Sussex and Ceredigion, Wales. It grows native trees, trains people to care for threatened forests and brings volunteers together to plant them. Its Ceredigion site is turning a Sitka spruce plantation into native woodland. In autumn 2026, the

Lions on the Kenyan savannah, part of lion conservation in Kenya

LionAid

LionAid is a small UK charity working to protect wild lions in Africa. In the Amboseli area of Kenya, it helps Maasai communities keep livestock safe from lions using solar lights and a shared "insurance herd". Since the project began in 2022, LionAid reports that no lions have been

Cotswolds Rivers Trust

Cotswolds Rivers Trust is a small charity working to protect and restore rivers across the Cotswolds, including the upper Thames. Through its Streamlining the Infant Thames project, local people learn to test water quality and spot signs of pollution. Around 20 volunteers along the river now help track its

Injured grey seal pup on a beach, representing seal rescue in the Highlands

Caithness Seal Rehab & Release

Caithness Seal Rehab & Release is a volunteer-run seal hospital in the far north of Scotland. It rescues sick, injured and abandoned grey and common seal pups, cares for them and returns them to the sea. Since opening in 2022, the team has rescued 130 pups and released 121

Tattoo artist specialising in mastectomy tattoos working with a client

The Mastectomy Tattooing Alliance

The Mastectomy Tattooing Alliance supports people recovering from breast cancer, BRCA-related surgery, or gender-affirming surgery. Founded by tattoo artist Tanya Buxton in Cheltenham 2021, MTA helps people access high-quality areola and mastectomy tattoos. It does this through a voucher scheme and a growing network of vetted artists across the

Participants taking part in a money confidence workshop discussion

The MoneyHeave Community Project

The MoneyHeave Community Project is a grassroots organisation helping young adults and underrepresented communities take control of their finances. Founded by finance professional Roneish Myers, MoneyHeave runs practical workshops on budgeting, debt and saving. These sessions build skills and confidence in places where financial advice is often out of

John from Recycle-IT! smiles at the camera as he sorts through some IT recycling goods in the Bolton store

Recycle-IT!

Recycle-IT! is a community interest company based in Bolton, tackling digital exclusion and e-waste by collecting, refurbishing and redistributing IT equipment to people and community groups who need it most. Since launching, the organisation has diverted over 270 tonnes of e-waste from landfill, redistributed more than 3,500 devices, and

River and lake views across Otterhead nature reserve, Somerset

Otterhead Estate Trust

Otterhead is an off-grid nature reserve on the Somerset/Devon border, south of Taunton, freely open to the public. The Otterhead Estate Trust manages much of the site, maximising biodiversity and wildlife habitats, while restoring heritage features. The Forest School, based at the Coach House, supports children with complex needs.

YOPEY volunteers and Young People visiting elderly residents, dementia befriending Suffolk

YOPEY

YOPEY is a small charity in the East of England that tackles two problems at once: loneliness among care home residents living with dementia, and negative stereotypes of teenagers. It trains young volunteers aged 14 to 19 to visit residents weekly, offering conversation, music and shared activities. Residents build

Employee Giving Programme

Champion Grants

Employees can nominate small charities, local initiatives and projects with under £1.5m annual income for a £500 grant. If they’re directly involved with the project as a volunteer, this rises to £1,000.

Double Match

A double match triples the value of any charitable fundraising by an employee or their immediate family. Every £1 raised becomes £3 for the charity.

Donation Match

A donation match doubles employees’ personal donations pound-for-pound. Every pound they donate becomes £2 for the charity.

Monthly Draw

Every month, one employee wins a £250 donation to their charity of choice.

Grassroots projects

For employees leading a cause from the ground up, the Foundation helps build a bespoke funding package with John Good Group.

Adam and the John Good Group teams present Grants for Good charities with their awards

Employee Volunteering Programme

Every employee at John Good Group gets one paid day a year to volunteer for a cause they care about. They can take this as a team, in small groups, or individually, and can even split the day into half-days or hour-long micro-volunteering sessions. The Foundation team often co-ordinates these sessions, though the programme stays flexible, so employees get the most benefit.

John Good Group also offers pro-bono support in areas like trusteeship, mentoring, marketing and IT. The Foundation often makes these connections happen.

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