Matthew Good Foundation continues to support Reef-World project with new £20,000 donation

As the Green Fins Hub launches, the ongoing support will help to increase awareness and implementation of environmental standards of scuba diving and snorkel operators.

We are delighted to announce that the Matthew Good Foundation has extended their support of Reef-World’s Green Fins Hub project for another two years. The extra support of £20,000 over two years (2022-2024) will support Reef-World’s digital community efforts on the Green Fins Hub with existing and new Green Fins Members to increase the awareness and implementation of environmental standards of scuba diving and snorkel operators.

The Green Fins Hub is the first-ever global marine tourism industry platform, helping operators to make simple, cost-efficient changes to their daily practices by utilising tried and tested solutions, keep track of their annual improvements and communicate with their communities and customers. The tool has been developed by The Reef-World Foundation in partnership with the UN Environment Programme (UNEP) to overcome the biggest sustainability challenges in the marine conservation tourism industry.

Reef-World now intends to keep the momentum with a Digital Community Officer who will be responsible for managing the Green Fins Community Forum and being the voice of Green Fins for Digital Members on the Green Fins Hub worldwide.

The Matthew Good Foundation has already worked closely with Reef-World for a number of years on various projects (Sea Adventure School and Green Fins) to support their mission to encourage people to act in conserving and protecting coral reefs and other marine ecosystems. This support has already helped the organisation grow and enabled them to adapt and develop the newly launched Green Fins Hub.

Tim Good, Matthew Good Foundation’s Founder and Chairman, also joined Reef-World’s board of trustees in July 2021. Tim’s passion for the sea began when he started sailing at six years old, and he takes a keen interest in projects that positively impact people, communities and the environment.

“Reef-World is enormously grateful for the support, and we look forward to more years of working together in protecting and conserving coral reefs worldwide!”